Approving your company’s new brand campaign, blog post, website redesign, tagline, or brand identity is a lot like approving a name for your child (that someone else came up with). We will rarely love the name they came up with. (Kal-El?!)

The best we can do is agree upon the thinking and strategy behind the name. Because the natural next step is to ask our target what THEY think. Remember, they are the ones who need to fall in love, not you. So, what should you ask yourself when reviewing and approving creative? Click here for a few tips to ensure your creative solutions are always simple, bold, honest, original, and BUZZWORTHY.

Speaking of buzzworthy . . . Our work has always been known to drive people off the fence. And sometimes out of the cab. Proud advertiser of the 2014 Gay Games.