This Sunday, February 7, 2016, the Carolina Panthers will play the Denver Broncos in Super Bowl 50. Millions will hold Super Bowl parties. 115 million people watch.

We don’t all have a $5 million budget to run a Super Bowl spot (just one reason why some brands are skipping out this year), but that doesn’t mean marketers can’t observe the commercials for some indirect “expert insight.”

Here’s our round-up of three spots you won’t want to miss during Super Bowl 50:

Bud Light – showcasing the value of timeliness and relevance, in both its uses of celebrity Amy Schumer and the political satire.

Honda – showing that a unique feature or benefit of your product, demonstrated in the right way, can help you stand out against your competitors in the sea of blah blah.

SNICKERS – proving the term “influencer” can span generations, and there’s truth to the saying, “don’t mess with a good thing.” The Snickers “You’re Not You” campaign grew household penetration 1.8% in its inaugural year and surged the candy brand to 3.57 billion in sales by 2012. The campaign kicked-off at the 2010 super bowl, so if it ain’t broke, don’t fix it.

So remember, the advertisers gracing the screen on Sunday spent millions of dollars in research to understand current marketing best practices and consumer trends to create commercials (usually no longer than 30 seconds) that will resonate. So observe, take notes and read every “best ads of the Super Bowl” roundup on Monday to incorporate these learnings into your brand’s practices.