So, who you got? Pizza Rat, a 14-second video of a subway rat carrying a slice of pie down a few steps (shot for free) or your latest multi-million dollar ad campaign? Which one fared better? Which one will be remembered for years to come? Before you answer, keep in mind that apparently the world is ending soon, as evidenced by phenomena such as the Pizza Rat.


Because here are just a few numbers for Pizza Rat (9/24):

  • YouTube views: 5.8 million
  • Facebook: 2 million views, 9 million discussions
  • Twitter: #1 Trending Topic worldwide, U.S., Canada

Nearly every major news network picked up the clip, not to mention Time, Esquire, USA Today, Entertainment Weekly, Huffington Post, The New Yorker, and for some reason, Sports Illustrated. Social platforms lit up like Christmas trees: Imgur, Buzzfeed, Mashable, Gawker, Reddit, Aardvark, Noodles, Stiffy McGee, and more.

So if you lost out to Pizza Rat, don’t worry. You’re in good company. Because let’s face it, everyone loves a good underdog story. Especially one that features animals. In less than 20 seconds. In other words, Pizza Rat is pretty much the definition of viral content these days. And who can compete with that?


In other news: selfies kill more people than sharks.