Advertising. Marketing. Basic living. It all takes creativity. And change is a great tool to help brew a tall, cold glass of creativity.
Whether we’re constantly readjusting the height of our desks or adding to our motley team (welcome Sarah, Ted, Megan, Kaitlyn, Madi, and Pauline!), we’re always down to shake it up—because, like Jack Foster, author of How to Get Ideas says, to get more ideas you need to “get out of your rut.”
So, for your creativity-evoking pleasure, here are some ways to get out of a rut without reinventing the wheel:
Start your day right.
OG multi-hyphenate Arianna Huffington says, “I don’t start the day by looking at my smartphone. Instead, once I’m awake, I take a minute to breathe deeply, be grateful, and set my intention for the day.” Make a conscious effort to wake up on the right side of the bed, and you too may one day be a prolific multi-millionaire (or, you know, just a happier, more creative person). Here are some other suggestions to get you started.
Do some spring cleaning.
Having a clean space frees your mind to contemplate earth-shattering theories instead of wondering if dust bunnies can be domesticated. Start small by clearing off your desk and giving it a quick wipe down. The faster, the better. Last month, Adweek noted “speed cleaning videos” as a top-three YouTube trend for advertisers to watch. In the past quarter, cleaning and organizing videos have racked up over 212 million views—a dramatic increase compared to 2017, when only 5,525 cleaning videos were uploaded total.
Try something (anything) new.
Maybe a pottery class won’t change your life overnight (sorry Ghost pottery wheel scene), but research has shown that “the biggest break-through ideas often come from relaxation.” Take up a hobby or kick back with the cosmetic fun of Sephora’s “Virtual Artist” app. Who are we to judge? Just take some time for yourself, and let the revelations, um, reveal themselves.
Heck, if IHOP can trick everyone into thinking they changed their name to IHOB, you can dust your pencil cup or learn a new skill at Studio How-To. Just remember to reward yourself for changing it up. (Great Lakes or Cayman Jack, anyone?)
Have a rut-busting, life-changing weekend, everyone!
– Your switcheroo friends at Brokaw.