Who:
La Terra Fina, maker of famously beloved dips and spreads and headquartered in Union City, CA
What:
Asked for a national brand campaign
In order to:
Raise awareness
So that:
More people could savor their crowd-pleasing lineup
How:
We built a foodie-focused campaign detailing why La Terra Fina obsesses over craftsmanship, elevated tastes, and high-quality ingredients: it’s all For the Love of Flavor. Messaging was spread across social, digital, search, and connected TV.
So…did it work? La Terra Fina:
- Is now the fastest-growing deli dip brand in the nation
- Saw increased brand awareness
- Grew sales and campaign performance metrics YOY
- Inspired countless cravings for cheesy, melty dips
You could say customers ate it right up. Which reminds us: we have to duck out for a quick dip run.
