Who:
Holden Arboretum, home to 3,500 acres of fall fun
What:
Wanted an autumnal visitation campaign
So that:
Everyone could peep some gorgeous leaves
Therefore, we:
Gave brilliant foliage the fashion treatment by billing it as Holden’s “Fall Collection” and branching out across video, social, and display.
So…did it work? Holden Arboretum experienced:
- A 114% increase in attendance over last October
- A 152% increase in revenue over last October
- Over 1,700% ROI
Of course, we have to shout out Mother Nature, who provided amazing weather and the best fall color in years. But this campaign just goes to show—fresh thinking is always in style.
