Who:
Holden Forests & Gardens
What:
Wanted a promotional campaign for their iconic Orchids Forever event
So that:
Everyone could make the absolute most of the, shall we say, challenging Cleveland winters
Therefore, we:
Centered on the idea of a “tropical escape” and featured vibrant colors, vacay-inspired words, and of course, those gorgeous flowers
The results? Let’s just say they were worth writing home about:
- Scored an open rate of 44% for dedicated e-blasts—the industry standard is 17%
- Encouraged nearly 50% of people who clicked on our paid Pinterest posts to continue to the purchase tickets page
- Increased attendance by 24% year over year
Of course, we have to shout out Mother Nature, who provided amazing weather and the best fall color in years. But this campaign just goes to show—fresh thinking is always in style.
