Who:
Holden Forests & Gardens
What:
Wanted a promotional campaign for their iconic Orchids Forever event
So that:
Everyone could make the absolute most of the, shall we say, challenging Cleveland winters
Therefore, we:
Centered on the idea of a “tropical escape” and featured vibrant colors, vacay-inspired words, and of course, those gorgeous flowers
The results? Let’s just say they were worth writing home about:
- Scored an open rate of 44% for dedicated e-blasts—the industry standard is 17%
- Encouraged nearly 50% of people who clicked on our paid Pinterest posts to continue to the purchase tickets page
- Increased attendance by 24% year over year
