Brokaw
  • Live Brocam
    • Work
    • About
    • Capabilities
    • nanonews
    • Contact
    Main Navigation
  • Work
  • About
  • Capabilities
  • nanonews
  • Contact

Live Brocam

Nanonews

Creatives Corner

Who:

Holden Forests & Gardens

What:

Wanted a promotional campaign for their iconic Orchids Forever event

So that:

Everyone could make the absolute most of the, shall we say, challenging Cleveland winters

Therefore, we:

Centered on the idea of a “tropical escape” and featured vibrant colors, vacay-inspired words, and of course, those gorgeous flowers

The results? Let’s just say they were worth writing home about:  

  • Scored an open rate of 44% for dedicated e-blasts—the industry standard is 17% 
  • Encouraged nearly 50% of people who clicked on our paid Pinterest posts to continue to the purchase tickets page 
  • Increased attendance by 24% year over year 

Of course, we have to shout out Mother Nature, who provided amazing weather and the best fall color in years. But this campaign just goes to show—fresh thinking is always in style.

Agency 101

March 2, 2023

Agency 101

Bring a situation–not necessarily a solution

In and Out

February 16, 2023

In and Out

Super Bowl Edition

Book Club

January 31, 2023

Book Club

Smarter ads? Book it.

Handthony

January 19, 2023

Handthony

How content gets enhanced

Raise Your Copy IQ

January 5, 2023

Raise Your Copy IQ

Perfect your punctuation.

Dear Shelly

December 15, 2022

Dear Shelly

Take a sneak peek at 2023 trends

Results Rundown

November 30, 2022

Results Rundown: Holden Arboretum

Results made of 100% organic material

Agency 101

November 17, 2022

Agency 101

Lesson #3: Define a win

Dear Shelly

November 10, 2022

Dear Shelly

More like SE-O-heck-yes!

New Work

November 1, 2022

New Work: Lake View Cemetery

Where political campaign ads go to die

  • Small Agency of the Year: Culture // AdAge
  • A top 10 ad agency in the U.S., 2018–22 // Agency Spotter
  • 2021 Advertising Annual // Communication Arts
  • Best dang agency in the whole wide world! // Our moms

Sign up for our bimonthly nanonews.

Low word count. High intensity takeaways.

FacebookTwitterInstagramLinkedIn

Our address

1213 West 6th Street, Cleveland, OH 44113

216-241-8003 216-241-8003
info@brokaw.com
Careers

Check out our sister company, favorite brother