GE Lighting, a Savant company, continues to dazzle us.
We’ve loved helping them create a cohesive global brand, including a vast content library that gives each of their many unique product lines room to shine. Here are some of our favorite takeaways so far:
Start at the top.
We created a global tagline—Where Light Meets Life—to serve as the thread that connects and informs each of their product lines, while giving those lines creative space to show what makes them special.
Build your library.
We’ve helped them wring the absolute most out of video and photoshoots by capturing a ton of use cases and product features—producing a vast array of versatile branded content distinct to each product line. Bang, meet buck.
Own your look.
Now, each product line has an ownable look and feel to stand out on the shelves of Best Buy, Target, and Lowe’s, as well as everywhere online. (Check out the interactive in-store displays we made for Cync, their amazing line of smart home products, on your next trip to Lowe’s.)
Keep lightbulb jokes to yourself.
The first time you ask “How many production assistants does it take to screw in a lightbulb?,” it’s hilarious. The 17th time? Not so much. Or so we’ve been told.
Enjoy a super sweet highlight reel that ties all these ideas together:
