We’re officially 1/12 of the way through 2023 which means it’s…time to check in with your resolutions! (Cue audience cheering and definitely not groaning.) If you aimed to read more or to vaguely “get smarter” (points for sphinxlike ambiguity), you can do both by reading Hey Whipple, Squeeze This: A Guide to Creating Great Advertising.

Sure, the title is mildly off-putting, but inside you’ll find nugs of wisdom you can slyly pass off as your own. (In fact, Chapter 1 includes some of the best people you can copy!)

While it’s practically a bible for burgeoning copywriters, the book is a great reference point for everyone who works in marketing. And if you’ve already breezed through it before, check out the newer editions, which feature advice specific to social.

Once you’ve read Hey Whipple, let us know if you want to discuss. We’ll host if you bring the charcuterie board (SIDE NOTE: we heart Jarlsberg with buttered pumpernickel).