Lesson #3: Define a win
We’ll tackle football season head-on by putting this tip in Jock Speak: Get the most from your agency team by defining a win (or “W,” if you will).
Maybe this looks like a boost in sales, an influx of Instagram followers, or earning major buzz.
When you, the client, share your end goal early on, you’ll help inform the strategy and give creatives clear benchmarks to work toward. Avoid murky “we want to make a splash” fiddle-faddle. Now go get ’em, tiger!