Lesson #2: Hold you own Star Search
We’re big fans of people—just check our walls. And when it comes to developing a brand voice, we encourage clients to use celebrities and characters for practical inspiration. Like how some brands are Tom Hardy and others are Tom Riddle (aka Voldemort, though this is an uncommon brand personality.)
Because when everyone’s on the same page about capturing, say, Paul Rudd-esque levels of mumbling relatability, it sets easy-to-understand (and charming) expectations for tone of voice.
Not sure where to start with person-ing up your brand? Oh man, do we have the 100% free, no-strings-attached solution for you.