Lesson #1: How to give (genuinely useful) creative feedback.
When reacting to creative work, it’s just as important to know what is working as it is to know what is positively not. So: start with what you *do* like.
We swear, we’re not just doling out this tip because we’re sensitive artistes.
But maybe you appreciate a concept’s brilliant use of negative space. Or perhaps there’s an adjective that’s hitting you square in your description-loving heart. When the team knows what elements you ARE vibing with, it can inspire further exploration into those territories. If you really don’t have anything nice to say…just compliment the snazzy cover slide.