Brokaw is searching for a Brand Strategist to lead brand development, strategic planning, and research projects.
Key Responsibilities
- Develop briefs to inspire creative concepts and connections recommendations that rise above the blah blah
- Lead brand development efforts for new and evolving brands
- Collaborate with cross-functional agency teams to ensure work is strategically sound
- Guide qualitative and quantitative research efforts, identifying and partnering with third parties as needed
- Plan and facilitate internal and external workshops and brainstorming sessions to inspire new ways of thinking and glean insights that provide focus for moving forward
- Apply strategic frameworks to challenges, including customer journeys, personas, ecosystem maps, etc.
- Evaluate and recommend paid resources that support the strategic planning discipline
- Actively contribute to agency growth through new business development and thought leadership
- Consume and evaluate Friday breakfast donuts on a semi-regular basis
Must have
- 5+ years in a strategic planning or related role, agency experience strongly preferred
- The ability to adapt, working across a range of accounts and project types daily
- A curious mind, willing to quickly become a subject matter expert on new products and industries when the need arises
- Strong written and oral communication skills
- An appreciation for our agency values – Listen first. Love the work. Be a person.
- Closet capacity for Brokaw-themed t-shirts
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.
