The world was rocked by the death of one of the funniest men ever to walk the Earth earlier this week.

We instantly became a global community of mourners sharing our favorite quotes, movie stills, and personal connections to the hero/anti-hero. Perhaps the most powerful messages are those of hope and support to those who may suffer from depression.

You can’t help but wonder at the power of social media to provide a platform for connectivity. However, for many, it becomes a somewhat morbid play for attention: whether it’s a goal to create the most shareable tribute and “viral” message or the disgusting acts of trolls trying to make waves.

Is social media making us more compassionate or more morose? We don’t have the answers, but we do have a suggestion for brands. Keep it authentic and if in doubt, don’t post it. Even the most touching tributes could backfire.

As for Brokaw – we’ll just say Nanu Nanu and carry on…

Nanu Nanu

In happier news, our beloved Cleveland has been quite a bit more colorful this last week as we hosted Gay Games 9. Here’s Brokaw’s John McCauley on Sirius XM radio talking about our “That’s So Gay” campaign.

Gay Games 9

Enjoy your weekend, everyone. We’ll be watching these and laughing through our tears!

Robin Williams