With so many events happening in January and February, it’s apparent that now, more than ever, social media timeliness can mean a huge payoff.

Everyone knows of Oreo taking advantage of last year’s Big Game™ blackout (and getting more buzz than some of the commercials themselves), and most recently, Arby’s major win at the Grammys. So how do you make sure your brand is ready?

Live TV and social media bounce around the web like a beach ball at a Nickelback Concert, which levels the playing field for brands that may not be able to afford the Grammy’s, Big Game’s™, or Oscar’s 30 second price tag. People want to talk about what’s going on, and your brand should definitely join in on the conversation. Right #obammys?

Also, don’t forget to check out http://secrettumblrtricks.tumblr.com for more social tips!