April Fools Rules! By Brokaw copywriter Trish DiFranco
Gotcha with that subject line, eh? April belated Fools on you! If you didn’t pay attention to the tomfoolery all over the Internet on our 20th birthday this past Sunday, then this is the O-News for you. We sifted through the womp-womp to bring you the crème de la crème of e-shenanigans. And we learned a few lessons along the way:
If you’re going to launch a fake product—go all out. The more believable, the more BAHAHAs.
Studies show, kids drive their parents apesh*t. And if you nod to that, everyone will love you for it.
Include hipster pets whenever possible.
There you have it. Our top picks for 2012 April 1st hoaxes. Tweet your favorites to us at@BrokawInc, and we’ll be sure to share. In the meantime, you should probably start brainstorming your company’s scene-splashing April Fools’ joke for 2013. Or better yet, ask a bright, young agency for some great ideas. <<wink>>