CLEVELAND, OH, October 5, 2017 — In an effort to bolster its already robust media game, Brokaw has added a new offering just in time for the start of the NHL season: Super Chexx Bubble Boy Hockey in-rink dasher board ads.
“It’s going to be a game changer,” boasts Tim Brokaw, agency co-owner. “We’re always looking for new venues to reach our key audiences. This one was right in front of our faces all along. We literally play this every day.”
With such a hyper-targeted venue, agency co-owner Gregg Brokaw has high expectations for exposure. “Baseline, we’re looking at 76 impressions per day. Baseline. And during an agency happy hour? Go ahead and tack on another 36. Maybe even 39. And I’m not even counting the FedEx guy or the creepy randoms on our patio.”
Adds Tim: “As our industry continues to evolve, it’s critical agencies explore incremental revenue streams. We’re hoping these ultra-tiny Super Chexx Bubble Boy Hockey in-rink dasher board ads will lead to some pretty big numbers. Or at least help pay for a couple Moscow Mules at our office holiday party.”
Brokaw is a global marketing, advertising, and design firm that specializes in helping brands rise above the blah blah—including GE Lighting, Sbarro, Great Lakes Brewing Company, PURELL, TravelCenters of America, and Cayman Jack Margaritas. A former Ad Age Small Agency of the Year recipient, Brokaw Inc. is owned and operated by brothers Tim & Gregg Brokaw and headquartered on the corner of West 6th and Lakeside Avenue in downtown Cleveland’s Warehouse District.