Let’s kick this week’s O-news off with some cold, hard facts:
- Too much screen time is B-A-D.
- Kids like animation.
- Parents like education.
- Brands like to be on parents’ good side.
So, what’s the magical solution?
SHORT, G-rated animated edu-tainment. That just so happens to be brought to you by a brand. (Shhh.)
Historically, “shorts” were produced with the taste of film fest-y folks in mind. But now, they are garnering the attention of the masses (and their ever-shrinking attention spans).
According to PQ Media, Branded Entertainment is growing twice as fast as advertising spend, and with that trend has come more brands releasing their very own animated shorts and web series.
Over the last year, several brands have tactfully taken a back seat and produced animated shorts that touch on growing pains of kids and parents alike, all while wrapping with a worthwhile life lesson.
Hot off the press is Cheerios’ “Right on Track,” a quartet of animations with Schoolhouse Rock variety designed to teach kids about kindness, empathy, and inclusion. Check out this quick lesson from the lunch table…
This animated short from the Association of Assistance for Disabled Children (AADC) in São Paulo, Brazil called “Friendly Arms” tells the story of a real patient and ultimately aims to communicate the importance of kindness and compassion.
Lastly, the Pediatric Brain Tumor Foundation created a destination called the Imaginary Friend Society that includes a series of 20 animated short films explaining a wide range of complicated cancer topics in kid-friendly ways.
Now at the end of the day, doctors and scientists may conclude that screen time is “no worse for kids than eating potatoes.” But regardless, why not mix a little learning in with the digital pacifying the next time you lose the battle to pass your phone across the dinner table?
Yours in Moving People and Brands,
-Brokaw (and of course our motion friends at Favorite Brother)