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These days, it seems like everyone is on the move.

Me, coming all the way to Cleveland from Pittsburgh. (Hellloooo, Rock ’n’ Roll City!)

Patti Smith, in these upscale luggage ads.

Everyone, to the multiverse.

But there’s a specific set of world travelers we’d love to meet mono a mono: our target audience.

Though recently released data from the 2020 Census has revealed we all have some catching up to do. You might wonder: “How much can really change in 10 years?” (Other than the world-shaking effect of Doritos Locos Tacos’ 2012 debut.) Well, according to these fun interactive maps: a lot.

Here are some insights to glean from this driven-in-droves data:

Leave no story untold

As far as pots go, America is more melting-y than ever.

Multiracial populations tripled over the last 10 years, from 9 million to 33.8 million. In fact, California became majority Hispanic within the last 5 years.

Which proves the need to hear diverse stories that reflect our communities. In 2020, Procter & Gamble gave us the Emmy-winning “The Talk,” and this year, we’ve already seen some beautiful storytelling from L’Oréal and the US Open. Here’s to all the inclusive work on the way!

Listen to your mountain mama

After suffering a pretty significant population decline, West Virginia started offering remote workers $12k to take country roads back home. So if you prefer your moonshine strong, we’ve heard the Mountain State is #almostheaven.  

Meanwhile, Florida’s cow-pasture-turned-55-and-over retirement community, The Villages, snagged the title of Fastest Growing Metro Area In The Last Decade. Time to get your inter-generational on.

Meet the girl/guy next door

Maybe your audience went remote? Or moved closer to their moms? Whatever put your market on the move, Census data can help you discover the global shifts happening right in your own community. And even better: so can we.

Because whether you’re an exposed-brick and mortar spot, a downtown start-up’s data scientist, or a really-big-picture people watcher, it’s always good to know what your neighbors are up to.

Have a census-sational weekend, everybody!

-Your geographer-slash-detective friends at Brokaw

Exit pop-ups are .007% less annoying than intro pop-ups.

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