We hope this year’s o-news has been your reliable source for industry trends, thought leadership, and thrilling email notifications. (Not to mention unnecessary parentheticals.)

And while we’ve talked a lot about how to be great marketers, we’d also like to drive home the importance of being truly solid colleagues and good humans in the decade to come. Because at Brokaw, we value talented people who happen to be nice, and they’ve inspired us to propose some new metrics to measure success in 2020:

Kindness.

Advertising is a stressful gig. Executing ideas on demand and within tight timelines can leave even the most chill of colleagues feeling burned out. Remember, your tone of voice matters, and kindness costs nothing (which—rejoice, cheapskates!—makes it an excellent holiday gift too).

Presence.

We’ve all been there: the meeting with a colleague who can’t peel away from their screen. It’s the worst! Listen: collaboration is hard. And speaking up in front of super-smart colleagues is extra hard. Show someone you appreciate their voice and respect their opinions by rewarding them with unblinking, uninterrupted eye contact (so long as it’s not of the “intensely creepy” variety).

Gratitude.

It’s time to acknowledge those around you. Perhaps you can start a new tradition? Over here, we offer shout-outs to colleagues at weekly Victory Friday breakfasts. And more recently, we toasted the health of our designer Kelsey with this forever-stuck-in-your-head, possibly NSFW, cross-genre gem: 

Everything Goes to Shit from Favorite Brother on Vimeo.

It comes down to this: the average American spends over 90,000 hours at work over their lifetime. In 2020, we hope you do your part to foster a workplace that inspires a double-win of great thinking and friendly human interaction.

Have an overtly friendly weekend, everybody!

—Your work friends and real friends at Brokaw

In 2020, we hope you do your part to foster a workplace that inspires a double-win of great thinking and friendly human interaction.

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