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The new year is a-comin’, which can only mean one thing: those awesome 2020 glasses are going to be EVERYWHERE. OK, fine, two things: a slew of social innovations will roll out early next year. Here’s what you can expect.


Libra, Facebook’s proposed new global currency and financial infrastructure, is waiting for the perfect moment to orchestrate the downfall of the dollar. And on the AR front, they’ll offer glasses that are like a savvier version of Snapchat’s Spectacles.

FB also shifted focus to VR with an investment in Oculus and “hand-tracking.” Also expect Messenger, Instagram, and WhatsApp to be merged into a single chat stream that’ll surely abound with emojis.


Insta created “Threads,” a messaging app separate from their DM function. It’s not really taking off, but they’re continuing to invest because what’s money, anyway?! They’re also expanding video chat/group virtual hangout functions in Direct.


Jack Dorsey et al. added a totally-not-evil-sounding analytics metric called “monetizable daily active users,” or “mDAU.” This will clean out unused Twitter accounts and free up claimed handles that went dormant.

Twitter’s also looking to add options that limit audience and usage of tweets—like restricting tweet reach to chosen hashtag discussions and certain audiences. (Score one for businesses!)

We’re not sure about their video strategy, but as long as “celebs” like Mark McGrath keep posting content like this and as long as the 2020 Olympics will be live-streamed, it’ll continue to grow.


The social network favored by business students everywhere is refreshing their “groups” capabilities with video. After all, research has shown that LinkedIn users are 20x more likely to share a video on the platform than any other kind of post.

They’re also hopping aboard the AI train with “Inbot,” their first automated tool, which will help schedule meetings, process contacts, and find resourceful information.

Hope you enjoyed this little sneak peek into the future. Be sure to RT us in 2020!

Have an unpredictable weekend everybody!

—Your always-on-trend friends at Brokaw

a slew of social innovations will roll out early next year. here’s what you can expect…

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