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The sun is shining, the snow is melting, and the potholes are now their own mini Great Lakes.

You know what that means: it’s time to lock yourself indoors, break out your Dust Buster, and get to spring cleaning.

Don’t worry, we’re not about to Marie Kondo your home (well, maybe that laundry room—yeesh). But we do have a few ways to refresh your social media strategy so it sparks all the joy.

Run a social audit

Just like purging unnecessary items from your closet (bon voyage, carpenter jeans), you should do the same for your social channels.

Performing an audit lets you see exactly what you’re doing right and helps you find areas where you can improve. When making your own analysis:

  1. List all social accounts.
  2. Identify the best and worst performance analytics.
  3. Understand audience on each channel.
  4. Analyze strategy and goals.

(That’s right, we have tips within tips. Like a social-savvy nesting doll you wouldn’t let near your donate pile.)

Re-evaluate your current methods

Once you have all that sweet data to work with, you can either continue with your numbers-backed strategy or make the appropriate changes and updates in order to reach your goals and smash those KPIs.

Either way, it’s going to inform your future posts and help you figure out what resonates with the people you’re trying to reach. Spoiler: the “I’m not a cat” lawyer is forever a crowd favorite.

Revitalize your content

Luckily, things are starting to look up pandemic-wise. But the past year has shown the importance of updating messaging to reflect what’s happening in the world. By refreshing your content schedule (or your blockbuster) to be more relevant, you can elevate your brand and really connect with people.

We hope our little guide gives you the motivation to sift through your social posts, reconsider your strategy, and maybe even finally delete your Myspace page (when you’re ready, of course).

Have a joy-sparking weekend, everybody!

– Your clean freak friends at Brokaw

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