Admittedly, it’s been a while since my last first day of school. But this year, I’m preparing to send my daughter to preschool. Getting her ready has made me realize there’s a lot of overlap between a successful first day of school and a successful run in the ol’ advertising industry.

Reinvent yourself

Those three blissful months away from school are ripe for reinvention. Whether it’s a growth spurt or a dye job, the summer makeover is a very real thing.

Which is a great reminder to keep evolving: in your writing style, in your design references, and even in the way you package your Greek yogurt…for tacos?

Keep your friends close

It’s cool to know who your friends are, but it’s even more important to know who to avoid. Like the swirlie-giving, lunch-money-taking bullies.

In the marketing world, people aren’t beating each other up willy-nilly. (Or if they are, that’s a serious matter for HR.) But the same instincts kick in when it comes to building a meaningful, mutually-beneficial, agency-client relationship, rather than a highly-toxic dumpster fire.

Embrace the challenge

My daughter is PUMPED for preschool. She counts down the days until she gets to finally be assigned homework (seriously).  And while this makes for a great anecdote to hold over her head when she’s a high-schooler, it also reminds me that new challenges can be thrilling.  

But maybe you’re not as excitable as a four-year-old, in which case I suggest taking in Lee Clow’s address at Ad Age’s Small Agency Conference. If it doesn’t get you all riled up and ready to spark a creative revolution, well, maybe you should consider adding more high-protein, squeezable Greek yogurt to your diet.

Have a scholastic weekend, everybody!

– Your homeroom, hometown friends at Brokaw

…there’s a lot of overlap between a successful first day of school and a successful run in the ol’ advertising industry.

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