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Oh, political season. The joys of you are upon us. You and all your blah blah commercials inserted between the slightly less blah blah programming we rely on to escape from blah blah pandemic life.

So in this time of poorly-sound-mixed, low-budget productions, how can non-political advertisers who land coveted airtime make some noise? Consider the silent treatment. After all:

  • 90% of information sent to the brain is visual.
  • People retain 80% of what they see, 20% of what they read, and 10% of what they hear.
  • 65% of people are visual learners.

(Source: Fast Company. And raising two children.)

One of the greatest strengths of motion is its ability to help people learn by seeing. What story can you tell through movement? What can you teach or demonstrate? Do bouncy balls ever get less awesome? Enter Exhibit A: 2005’s oldie but goodie from Sony Bravia:

Did that give you all the feels? Make you pause?

This fall, challenge yourself. Use the power of motion to engage the senses. See if you can tell your story without saying anything at all. Because I assure you, viewers will be tired of listening.

And while you’re at it, maybe watch that spot one more time. Because boy is it a nice little getaway from quarantine life.

Have a little bounce in your step this weekend, everybody!

—Your buoyant friends at Brokaw

PS, SUPER FUN FACT EDITION:  Did you know Sony Bravia equipped 50 students with roller skates and brooms for clearing all the balls at the foot of the hill after every take for three days? What I’d give to see that blooper reel.

So how do non-political advertisers who miraculously get airtime make some noise? Consider making no noise at all.

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Exit pop-ups are .007% less annoying than intro pop-ups.

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