Mayhap you—like many of us here at Brokaw HQ—had a straight up lethargic holiday break, underdoing it on email and overdoing it on gingerbread. “After all,” you said, brushing cookie crumbs from your keyboard, “Come January, I’ll bring in the New Year like a boss.”
Ahhh: the best laid plans. While many of us aim to reboot and kick butt, studies have shown January is the least productive month—probably because we’re all so focused on setting goals instead of actually achieving them.
Not anymore! Here are some ways you can get back to business:
Try a new tactic.
The same old will seem neither the same nor old if done in a new way. Stay top-of-mind and on your toes by trying your hand at a new medium (AR? VR? Some even more futuristic R?) and reach consumers who are hibernating at home through newsletters (hi), social media, or off-season emails.
Upgrade your to-do list.
Try an app (like the Strides Habit Tracker) that allows you to track good or bad habits, set and reach target goals by a specific date, and review your progress over time. It’s smarter than scribbling your to-do list on a Starbucks napkin; daily check-ins will keep you accountable.
Misery may love company—but so does success! Just ask academia: A Stanford study found people who worked collaboratively over a period of weeks stuck at their task 64% longer than their solitary peers, and also reported higher engagement levels, lower fatigue levels, and higher success rates. Great work, socialization!
A different study found companies that promoted collaborative working were five times as likely to be high performing. So couple up with internal teams or like-minded partner agencies, because we WILL get through this together.
Let’s set the tone for a new decade with a super productive January that has people questioning the very existence of a post-holiday slump. Starting…now! (After one or six more Christmas cookies.)
Have an action-packed weekend, everybody!
—Your go-getting friends at Brokaw