How do you help Coke launch vitaminwater in Canada and build awareness, excitement, and buzz around this little-known enhanced-water brand? Let’s become the proud sponsor (and b.f.f.) of the Winter Olympics in Vancouver and partner with six elite Canadian athletes. Staying true to the “vitaminwater voice,” let’s develop a 360-degree campaign that surprises and delights—from the interwebs to point of sale to a…bus stop ski lift?!