tower city mural
How do you take a temporary blank wall that surrounds a construction site near RTA’s transit hub and turn it into something engaging, shareable, and downright awesome? Let’s create a mural that celebrates all-things-Cleveland—and more specifically, RTA’s top destinations in CLE. We’ll add the talented Hyesu Lee and her charming illustration style to the project. Then we’ll fill the wall with landmarks, icons, buses, trains, monsters, balloon dogs, and of course, an owl drinking coffee. All to engage people with a find-and-win social contest that increased interest, shares, and downtown employee tardiness.