what makes a rembrandt a rembrandt?
How do you surpass attendance goals for a national Rembrandt exhibition with a very limited budget? Let’s engage, excite, and attract a younger demographic of entertainment seekers without polarizing our core audience of art enthusiasts. To do this, let’s go beyond just traditional media and develop a non-traditional, digital, and social media campaign designed to increase word of mouth and generate a ton of buzz and excitement around town. (“Look mom, the Rembrandts are here!” Beep! Beep!)