sleep. dream. win.
How do you build national awareness for Hotels.com Welcome Rewards program with zero broadcast dollars? Let’s develop an interactive “Sleep. Dream. Win.” social media campaign, where we invite people to submit their wildest dreams on a microsite for a chance to win a stay at one of the ten dreamiest hotels in the country. In addition, every day through the life of our campaign, let’s bring the most “liked” dream submission to life via a team of Second City improv actors. Those lucky ones who have their dreams re-enacted are automatically upgraded to the Welcome Rewards Gold Membership. All this to increase sign-ups by 154% compared to last year. (Numbers that are nothing to snooze at, right? Sorry.)