How do you help an innovative local craft brewer expand to 14 states with a very micro marketing budget? Umm, help them continue to innovate? Which includes creating an extremely innovative mobile, digital, social media and POS campaign that encourages the next generation of craft brew drinkers to dial, text, tweet, Skype, etc. Great Lakes’ flagship beer…Dortmunder Gold. All this for a chance to become D.G.’s B.F.F. (with beni’s, of course).