fast. fresh. italian.
How do you help a premium national quick service Italian chain achieve 29 consecutive months of comp sales growth and get named Fast Casual’s 2013 Brand of the Year? Let’s reposition the brand to appeal to real moms (READ: not the kind you see in the latest Olive Garden commercial) in search of feeding their families real food, served to them at their table real fast, on real plates, with real utensils, and, of course, real mouth-watering, never-ending free breadsticks. (Yes, we’re for real.)