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Spoiler alert:
our spirit animal swims in Lake Erie.

July 12th, 2013

When opportunity knocks, open the GD door.



Never take your eye off the ball.

I remember my little league coach shouting that to me while I was choreographing Broadway routines in right field. But he was right.

<< pivot turn >>

He was right.

When preparedness meets opportunity, great things can happen. Like this champion ad that’s been in the hopper, waiting to hit our television tubes for the past four years.

As marketers, it’s our responsibility not only to do great, innovative work, but also to strike when the iron is hot. So we become opportunists. And like Andy Murray, we stay light on our feet. Because you never know when the perfect time will arrive to win over your audience. Like, say, right after you’re dead.

Great posthumous zinger! Speaking of zingers…were you aware?