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April 4th, 2014

When good selfies go bad.



Never mind last week’s snowstorm…spring is finally here! Which means peanuts, Cracker Jacks, and #selfies—including the famous one taken this past week by David “Big Papi” Ortiz, when the 2013 World Champion Boston Red Sox visited the President of the U.S.

But it was later revealed that this seemingly fun, innocent selfie was actually paid for by a certain Korean phone maker…unbeknownst to even Mr. President Obama himself. Which was the exact same marketing ploy pulled at the Oscars with the most famous selfie ever taken in the history of selfies.

Listen, we’re all for fresh, new, under-the-radar advertising tactics that surprise and delight, but something about this past week’s so-called marketing home run feels a little, umm, Bush League? It’s tough to explain. But maybe a baseball song parody will help.

Okay, here goes nothing. You ready, Uecker? Ah one. Ah two. Ah one, two, three, four…

Take me out to the White House. Take me a #selfie with the #POTUS. Buy my sponsor tons of “free buzz” for the #GalaxyNote3. I don’t care if people think this stunt is hack. So let’s boo, boo, boo, boo Big Papi and the Red Sox team. Because duping the President to create a “viral ad” is a shame. For it’s one, two, three strikes you’re out at the new ad game.