August 2nd, 2010
“What does it mean?”
Seven months ago, Paul “Hungry Bear” Vasquez had a spiritual, allegedly sober (yeah right) experience videotaping a double rainbow at Yosemite National Park. But the fact that “Hungry” freaks out over an almost “triple rainbow” isn’t what made it viral. In actuality, it was Jimmy Kimmel. The late night show host tweeted a link of this video to his 90,000 followers earlier this month. Three weeks later, Hungry’s video is now over 8 million views, with dozens of parodies—including this gem, now available on iTunes.
The moral of the story?
Creating a viral video takes more than just dumb luck (sorry Bear, we meant fate). It takes a little influencer-marketing strategy, too. Move over Oprah. Here comes the Jimmy Effect.