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Spoiler alert:
our spirit animal swims in Lake Erie.

December 22nd, 2010

Tragically ignorable.

According to a recent AdWeekMedia/Harris poll, consumers tend to ignore banner ads more than any other media vehicle. (Lucky for us/you, our digital media planning goes well beyond the banner.) On the flip side, radio and newspaper ads tended to be the least disregarded. Good news for all of our radio fans out there. (Hi Munch!)

Tragically Un-ignorable.

In other news, polls indicate Brokaw’s in-house a cappella group, Mark-apella, will never compete for a title on NBC’s The Sing Off. Yet 2.3% of those polled think the group is still incredibly interesting to watch. (Like in a fun, festive, train-wreck kind of way.)