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August 20th, 2010

This week’s meltdowns. (Or “Why you need a social media damage control plan in place right now.”)



McDonalds McNugget Mayhem—Toledo woman loses mind at drive thru window. Business as usual for unfazed worker.

Flight Attendant Slides Down to Facebook Fame—JetBlue flight attendant Steve Slater swears at a noncompliant passenger over the intercom. Chugs a beer. Then deploys emergency slide, scooting down into Facebook folk hero status. Ba-bye.

Girl Quits Job on Dry Erase Board—Exposes sexist boss’s Internet usage and love for . . . Farmville?! Only to learn two days later it was all just a hoax. WTF.

Cleveland firm hired to help client weather latest twitter-storm—Seriously, we’re here if you need help developing your social media response strategy. You never know when your brand might be attacked by disgruntled employees, angry customers, paid actresses, publicity stunts, or unbridled McNugget outrage. The bury-your-head-in-the-sand-until-everything-blows-over strategy, as demonstrated by the lack of immediate response by JetBlue headquarters this past week, is not usually your smartest strategy.