April 12th, 2013
The value of smiling.
Can’t outspend your competition? No problem. Just outwit them. Or out-humor them. No, seriously. Humor is one of the strongest emotional connectors to your audience, and potentially, one of the most powerful weapons in any limited marketing budget’s arsenal. When people laugh, they connect with your brand. And when they connect with your brand, they buy. It’s that simple. And that hard.
But it’s even bigger than that. After all, making people smile, won’t just help increase top-of-mind awareness, word-of-mouth, and sales. It will help increase lifespans. See video for proof. And don’t forget to smile.
Need help smiling and/or taking yourself less seriously?