January 14th, 2011
The value of email, video, and a golden voice.
Why do we relentlessly send e-newsletters every week packed with semi-interesting insights and mildly entertaining videos? According to a recent survey by the Direct Marketing Association, email is not only the most cost-effective way to increase your brand awareness, but it also generates an ROI greater than any other marketing channel—$43.62 for every dollar spent. Not to mention, adding video to your email increases click-through rates 2 to 3 times.
With that being said, a word from our sponsor in Columbus, Ohio:
Homeless man with golden voice taking his talents to South Beach?! Nooooooo.