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Spoiler alert:
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January 14th, 2011

The value of email, video, and a golden voice.

Why do we relentlessly send e-newsletters every week packed with semi-interesting insights and mildly entertaining videos? According to a recent survey by the Direct Marketing Association, email is not only the most cost-effective way to increase your brand awareness, but it also generates an ROI greater than any other marketing channel—$43.62 for every dollar spent. Not to mention, adding video to your email increases click-through rates 2 to 3 times.

With that being said, a word from our sponsor in Columbus, Ohio:

Homeless man with golden voice taking his talents to South Beach?! Nooooooo.