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July 10th, 2011

The Raw Power of Non-Traditional P.R.



To stretch your marketing dollars and gain thousands of free media impressions may require some innovative non-traditional, offline tactics. And maybe a few ace bandages. Yes, we’re referring to the Second Annual Plane Pull at Cleveland Hopkins International Airport, where teams of 20 pulled a Boeing 737 (including yours truly—we’re not only the creators, but also a participant). Besides every media station showing up for the event and helping our client, CLE, gain tons of free exposure, we also raised over 45K for the Special Olympics of Ohio. Proof we really can do more with less—that is, when it comes to marketing. Pulling a 737 . . . not so much.