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June 22nd, 2012

The Internet and the Bus Monitor.



By Brokaw Digital Strategist Katie Riley

A true love story. So just how powerful is this social media stuff, anyway? Well, by now you have probably heard of Karen Huff Klein, a bus monitor for the Greece School District in Greece, NY, who was viciously bullied while watching over students on a bus ride home – with video of the incident making it on to YouTube. (Warning: Not safe for work language, and faith in humanity about to be lost for 10 minutes.) What you may not know, is the role that social media played in you seeing this video, and how the Internet came together in support of one bus monitor. How it went viral:

  • Within seven hours of being posted to YouTube, the video was posted to popular social sites like Reddit and 4Chan
  • People in these online communities jumped on the video and began working to identify the specific school the students attended, and flooded school district officials’ and local news outlets’ inboxes

In comes Max Sidorov and the kindness of more than 23,000 donors from across the country:

  • “Let’s give Karen a vacation of a lifetime, let’s show her the power of the Internets and how kind and generous people can be.” – via Reddit

Then came the Mainstream Media:

  • Thursday morning, Karen was doing the media rounds telling her story for the world to hear

See, there really is more good in the world…just take a look at this: