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October 28th, 2013

The viral virus and its virility

“It’s so easy to fall in love. It’s so easy to fa-a-all in love.” – Linda Ronstadt Linda (aka the Taylor Swift of the ‘70s) was right. It is so easy to fall in love. Especially with the idea of creating viral content for your brand. Because people love viral stuff. They love sharing it. Quoting it. And remaking new Read More…

August 16th, 2013

How to rise above your next meeting

Are you on your way to another L.B.M. (long, boring meeting)? Or even worse, are you in one right now while reading this on your Smart Phone? (Woah, that’s kind of rude.) Okay, stay calm. And awake. We’re about to give you some tips to help turn your meeting into “a doing.” Or more like, “Results Fest 2K13.” Woo-hoo!! Who’s Read More…

August 9th, 2013

Time to go out on a Vine.

Vine, that pesky 6-second social media video app that just won’t go away. In fact, it’s only growing—surpassing 13 million users this past June. So, why should you care? Similar to Twitter, social media video apps like Vine or even Instagram’s new 15-second video feature, allow your audience to consume information quickly. Which is perfect for today’s sound bite, A.D.D., Read More…

August 24th, 2012

Show a little advertising leg.

You know the type. That super-suave martini-drinker at the other end of the hotel bar. The one you can’t avert your eyes from. Even as the bartender tries to offer you the chef’s choice cheese plate. Even as your favorite TV show beams in from seven, hovering flat screens. And even as you begrudgingly leave to make your college roommate’s Read More…

June 29th, 2012

How to pinpoint the influencers.

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…

December 11th, 2009

2009 Digital De-Brief: The Good, the Bad, and the Ugly

By Holly Hacker, Digital Strategist Let’s keep this end of the year recap short, sweet, and simple, just the way I like it. Looking back over the span of 2009, here are my picks for what was good, what was bad, and what was just plain ugly in the world of digital. The Good: Facebook helps companies connect with their Read More…