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August 3rd, 2012

The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is usually an interruption to our Read More…

June 29th, 2012

How to pinpoint the influencers.

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…

May 23rd, 2012

A plea for “The Pitch”

By Brokaw Senior Copywriter, Erin (tiny) Pollock Finally, it happened! The two things that monopolize my time the most (besides my two boys) have finally collided—advertising and reality TV. So what does a real “creative” type think about AMC’s new reality show “The Pitch”? Well, I want you to watch (and I’m drained from watching, so I have no creative Read More…

April 27th, 2012

Does your brand have a unique voice?

In today’s marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations would never like to admit this—the only thing that might separate you from the competition is your unique voice (e.g., Dos Equis “Most Interesting Man in the World”), and your ability to use it to forge an emotional connection with your audience Read More…

April 1st, 2012

Here’s to 20 great, un-blah years.

Since the beginning of time (or 1992), people have asked us, why does Brokaw rule so hard? Well, it comes down to a few basic reasons: our people, our clients, and most importantly, our fearless founder. When Bill started Brokaw on April Fool’s Day twenty years ago (because his largest client was tired of going to his house), he never Read More…

February 24th, 2012

And the Oscar goes to . . .

By Brokaw writer & working mom insights expert, Erin “tiny” Pollock How the heck would I know, I haven’t seen a movie since I had kids. Okay, that’s not exactly true—I have seen two of the Oscar nominated films this year. The Descendants (which I snuck into the day the rest of my family went to see the Alvin and Read More…

November 2nd, 2011

The perosn who doesnt make misstakes is unlikly to make anythinge.

Creative genius Paul Arden said, “Failure is a major contributor to success.” Benjamin Franklin said, “I haven’t failed, I’ve had 10,000 ideas that didn’t work.” Thomas Edison said, “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.” Theater director Joan Littlewood said, “If we don’t get lost, we’ll never find Read More…

October 27th, 2011

And now, a word for our Founder.

As many of you know, Bill Brokaw founded our agency on April Fools Day, 1992. For all of us here, that was a pretty big day. And Bill’s self-deprecating sense of humor and dedication to his craft still serves as the inspiration for everything we do. So consider this an e-shout-out for a man who just had a pretty great Read More…

September 21st, 2011

The Do’s and Don’ts of Creating an Effective PSA

Yes, we love working with consumer brands like vitaminwater, Fazoli’s, and Great Lakes Brewing Company, where we’re creating art to serve capitalism, and basically just thinking of new ways to get more people to buy more stuff. But every now and then, we get the opportunity to create art to serve the greater good, where we get to use our Read More…

August 25th, 2011

Back to school time!

“Fall is here, hear the yell, back to school, ring the bell . . .” okay, okay, enough with The White Stripes. It’s time to get serious. It’s time to learn how to connect to the class of 2015. For starters, you might want to think twice about that cable buy—not to mention, consider adding some original content to that Read More…