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February 7th, 2014

How to generate Olympic-sized buzz.

Hooray, the Winter Olympics are here! Which means all eyes are on Sochi—and thanks to social media…Sochi toilets (gross). But instead of focusing on negative WOM (a cooler way to say “word-of-mouth”) or reactive brand-damage-control WOM, let’s discuss how you can proactively unleash the power of the positive WOM. Like creating and seeding brand content that is so unique, fresh, Read More…

December 7th, 2012

Enough with the same old same old.

Find your voice. In today’s crowded marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations will never admit this—the only thing that might separate you from the competition is your unique brand voice, and your ability to use it to forge an emotional, memorable connection with your audience. Companies like Dos Equis, vitaminwater, Read More…

April 15th, 2012

Thank you, Cleveland.

Thank you employees, clients, vendors—past and present—for 20 special years. And thank you, Brokaw copywriter, Aaron McBride for this very special (and somewhat disturbing) video.

November 25th, 2009

It’s time to give thanks, Shorty.

For starters, we’re thankful that we get out at 3 today, so we can begin our holiday cheer a little early. (READ: drink lots of vitaminwater and Fuze, and then ride the RTA HealthLine to the outdoor ice rink at Wade Oval followed by a trip to WinterShow at the Cleveland Botanical Garden, and then maybe walk over to the Read More…