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September 25th, 2015

Pizza Rat vs Your Latest Campaign

By Pizza King Two Years Running, Pat Pujolas So, who you got? Pizza Rat, a 14-second video of a subway rat carrying a slice of pie down a few steps (shot for free) or your latest multi-million dollar ad campaign? Which one fared better? Which one will be remembered for years to come? Before you answer, keep in mind that apparently Read More…

May 16th, 2014

Viral Success ≠ Success

There’s an old ad saying, “Nothing kills a bad product faster than good advertising.” Which might help explain why the movie Carrie was a flop after opening night, despite a brilliant experiential “prankvertising” ad that was viewed more than 56 million times. This old adage also might explain why the first thing The Richards Group did after landing the Motel Read More…

October 28th, 2013

The viral virus and its virility

“It’s so easy to fall in love. It’s so easy to fa-a-all in love.” – Linda Ronstadt Linda (aka the Taylor Swift of the ‘70s) was right. It is so easy to fall in love. Especially with the idea of creating viral content for your brand. Because people love viral stuff. They love sharing it. Quoting it. And remaking new Read More…