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September 3rd, 2013

Boomers marketing to millennials? #ohdear

Are you struggling to engage younger consumers in this new digital era? Now be honest, did you jump on the Vine bandwagon because it sounded like an easy and cost-effective way to connect to millions of millennials, and be “down with the kids?” Tread lightly, my friend. Finding where millennials like to “hang loose” and “chill out” (pssst…no one says Read More…

August 9th, 2013

Time to go out on a Vine.

Vine, that pesky 6-second social media video app that just won’t go away. In fact, it’s only growing—surpassing 13 million users this past June. So, why should you care? Similar to Twitter, social media video apps like Vine or even Instagram’s new 15-second video feature, allow your audience to consume information quickly. Which is perfect for today’s sound bite, A.D.D., Read More…