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October 11th, 2013

Gather ’round the digital water cooler.

Watching TV has always been a social experience—all the way back to M*A*S*H, people have gathered around the TV tube for the ups, the downs, and the L*O*L*S. And since there were only a few channels back in television’s first golden age, chances are everyone was engaged with the same “stories.” And these days, even though we share that experience Read More…

September 3rd, 2013

Boomers marketing to millennials? #ohdear

Are you struggling to engage younger consumers in this new digital era? Now be honest, did you jump on the Vine bandwagon because it sounded like an easy and cost-effective way to connect to millions of millennials, and be “down with the kids?” Tread lightly, my friend. Finding where millennials like to “hang loose” and “chill out” (pssst…no one says Read More…

April 19th, 2013

It’s 3:59 p.m. Do you know where your message is?

Sure, we all know connecting with our audience has always been about knowing exactly who we’re talking to. And what we’re talking about. But now more than ever, (in today’s “#inline @ wholefoods” über-connected world) it’s when we deliver that message, too. That’s right, just like Mom used to say, timing is everything.

February 22nd, 2013

We know everything about you. (Nice shirt, BTW.)

We know a newsletter telling you the Internet is collecting all your information and selling it to advertisers isn’t exactly groundbreaking. Within the advertising industry, it’s common knowledge that a majority of the ads you see online are based on your demographics and browser behavior. Case in point, three different Brokaw employees will see three different ads on the same Read More…

September 21st, 2012

NBC: The Internetwork. (See what I did there?)

By Brokaw writer and wacky next door neighbor Aaron McBride Do you hear that buzz? No, it’s not just the bees being extra mad and stingy because they’re about to die. It’s actually the sound of audiences fluttering in excitement over the new fall TV lineups. Yep, it’s that time of year when the networks are longing for the next Read More…

September 7th, 2012

Rising above the political blah blah

By Brokaw Digital Media Strategist, Katie Riley It’s a common refrain these days: “I can’t even watch the latest Nickelback video online without being bombarded with political pre-roll, banners, rich media, and any other inch of my monitor that’s for sale.” (Okay, maybe that’s just us.) Truth is, to develop an effective digital campaign that engages rather than irritates—whether that’s Read More…

July 27th, 2012

Chick-fil-Ain’t this interesting?

As Chick-fil-A works through its current PR nightmare involving everything from recalled Muppet toys, to an anti-gay company stance, to a fictitious Facebook user masquerading as a young girl named Abby Farle defending Chick-fil-A (see “her” posts below), we thought about a few lessons every company can take away from this. Save the waffles for breakfast. Pick a position and Read More…

July 6th, 2012

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland. So how do you reach the consumer in a high-impact way while Read More…

June 29th, 2012

How to pinpoint the influencers.

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…

October 8th, 2010

Going Mobile.

By Brokaw Digital Media Strategist, Katie Riley Adoption and usage of mobile has grown more rapidly than any other personal technology…  Ever. eMarketer is currently estimating that about 80% of the U.S. population (246MM people) now use a mobile phone. It’s not just the number of users that are changing, but we have also moved on from our Zack Morris Read More…