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May 20th, 2011

If everyone is zigging, it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like the plague cliché. If you’re selling insurance, don’t just do another rate ad. How about a rhetorical questions campaign with Too Tall Jones? Instead of doing testimonials like every other children’s hospital out there, Read More…