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May 2nd, 2014

Three Steps to Marketing in a Pre-Post TV World

This week marked the kickoff of the 3rd annual digital New-Fronts—a play on television’s venerable upfronts, but for digital programming. And while many are touting a “post TV world,” we’re actually in more of a pre-post TV world. What the huh is a pre-post TV world? It means that right now, most people watch what they want, when they want Read More…