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September 15th, 2014

Finding your voice.

“Hush-hush. Keep it down now. Voices carry.” Aimee Mann’s pre-Magnolia soundtrack band Finding the right voice for your brand is sometimes literally like The Voice. It involves casting a lot of voices. A ton of voices. More voices than any sane person can imagine listening to. Right, Luke Sullivan, advertising luminary and author of Hey, Whipple, Squeeze This? “Casting is Read More…