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January 31st, 2014

Is your brand ready for the Big Game™?

With so many events happening in January and February, it’s apparent that now, more than ever, social media timeliness can mean a huge payoff. Everyone knows of Oreo taking advantage of last year’s Big Game™ blackout (and getting more buzz than some of the commercials themselves), and most recently, Arby’s major win at the Grammys. So how do you make Read More…

February 8th, 2013


Breaking news: Ironing sucks. And apparently, so do irons of all sizes, as Monopoly’s iconic game piece, the iron, has been discontinued. Shoved into a community chest for good. Told to go straight to jail and to collect $0 for passing “Stop.” (Who’s burning who now, iron?) In a clever feat of digital marketing to create buzz for their popular Read More…

February 1st, 2013

Super Bowl…more like the SOCIAL Bowl.

Social Bowl, get it? No? Well, don’t worry. You will. See, everyone knows the Super Bowl is the TV event of the season for advertisers. But it’s quickly becoming one of the biggest social media events of the year, too. With an average price of $3.5 million for a 30-second spot, many companies are no longer satisfied with only having Read More…